Boyer proposes that for an undergraduate major to be of any value then it needs to be an “enriched major”, which will “[encourage] students not only to explore a field in depth, but also help them put their field of study into perspective,” (110).

Boyer describes this societal shift towards more technical majors as “the new vocationalism in higher education,” (103).

 A “metagenre indicates a structure of similar ways of doing that point to similar ways of writing and knowing,” (Carter).

According to the learning outcomes upon completion the student should be able to “demonstrate an ability to conduct methodological, secondary research into business issues, which may relate to general business or to a specific business function, which requires familiarity with a range of data, research sources and appropriate methodologies,”.

Part 2 ——–

Boyer, Ernest L., College: The Undergraduate Experience in America. Harper & Row, New York, 1987.

Business Administration. The University of New England, 2019.

Carter, Michael. “Ways of Knowing, Doing, and Writing in the Disciplines.” College Composition and Communication, vol. 58, no. 3, 2007, pp. 385–418. JSTOR,  www.jstor.org/stable/20456952.